TGI Fridays Restaurants
Images soaked in atmosphere
The famous American casual dining chain now has restaurants in over 60 countries worldwide, and as part of a further expansion project needed clean, crisp images to reflect the chain’s unique identity.\r\n\r\nAs part of their UK expansion, my role was to create a collection of photographs to showcase their look to prospective property developers. These were shots that needed to be more than simple interiors, they had to be images that conveyed a sense of warmth, captured the quirkiness of these restaurants, creating a dark and intimate mood. At the same time these shots had to deliver a complete picture as integral parts of TGI Friday’s business plan.\r\n\r\nLong experience in shooting commercial interiors taught me that using flash or reflectors would have killed all ambience. I kept my work simple with long exposures to draw out the atmosphere and warm colours, creating strong compositions. Fixed lenses and the use of shallow depths of field allowed me to capture all the unique details of their decor, lending an artistic air to the collection.\r\n\r\nMy final images were colour and tonally balanced through the editing process, to create the saturated, dynamic feel ‘Friday’s’ wanted to show off. The shots were taken in empty restaurants so the the real soul of the space had to be achieved with camera alone.\r\n\r\nThese images were used to show a sense of space and to support the blueprinting and planning process of creating new restaurants. The images will also go on to be a part of TGI Friday’s brochures and online presence.\r\n\r\n \r\n
Matt captures the energy & personality of each of our new stores in his uniquely creative style.\r\nHis professional, flexible and quick turnaround services are invaluable.
\r\n– David Carroll , Property Director TGI Fridays